A real estate listing is every would-be homeowner’s first connection with a property. First-time agents have to master how to write a great real estate listing if they want to lure in potential buyers and close their first sale. Listings are not designed to be over-the-top or embellish a property; instead, they should paint an accurate depiction of the house while enticing buyers to envision themselves in it.


Be Specific

Square-footage, neighborhood atmosphere, and unique property features should be readily available in the listing. Rather than negating any shortcomings, find a way to spin them in a positive light. A home in need of a lot of repairs could be described as a DIY-lover’s paradise.

It’s also important to make sure poor word choice doesn’t convey the wrong message. Calling a house “cozy” implies that it’s small, just as the phrasing “in need of some TLC” conjures images of total disrepair.


Add Value

If the house has any amenities, like an updated kitchen with high-end appliances or a jacuzzi in the master bathroom, make sure they’re featured in the listing. The main point of a listing is not to sell a property before it’s been seen but to instead demonstrate the value a particular home could bring to a buyer’s life.

Will they experience luxury and comfort, or is there a lush and landscaped property that puts people back in touch with nature? Focus on the property’s lifestyle benefits, not just facts and figures.


Let the Photos Do the Talking

High-quality photos are an absolute must. Avoid any significant retouching or deceiving angles; capture a room during the daytime when there is natural light, and find angles that make a room look its best. Smartphones nowadays are just as good as most digital cameras, and it makes it easier than ever to upload pictures directly to a listing’s page.

Video walkthroughs are also a fantastic way to showcase a home and showcase a property’s personality.


Target the Right Clients

While real estate agents are bound to work with a variety of buyers and sellers over the course of their careers, most have a niche market that they cater to. Figure out which type of buyer is most likely to be interested in the properties available, and make sure that listings reflect their greatest needs and values.